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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Estrategia móvil, QR

//Estrategia móvil, QR

Estrategia móvil, QR

Forma muy creativa de usar el codigo QR en  esta campaña por parte de FORD donde se  resalta la cualidad más importante del producto, el  “park assist” de la nueva camioneta Ford Explorer.

Se trata de colocar el móvil dentro del anuncio y  a través del codigo QR, el  smarthphone se conecta a un video donde se muestra la camioneta estacionandose en el lugar vacio del anuncio. Es una forma dinámica  y creativa de interactuar anuncio tradicional y digital.

La agencia encargada de realizar  esta maravillosa campaña es la agencia  BBR Saatchi & Saatchi, con sede en Israel.

El “Park Assist” (asistente de estacionamiento) es un sistema equipado con sensores de ultrasonido que se activan a la hora de estacionar el vehículo. Una vez encontrado el lugar apropiado, el vehículo se encarga de hacer las maniobras, girando el volante de manera automática. ¿Cuál es el rol de quien conduce? Solamente tendrá que acelerar y frenar para completar el estacionamiento. De todos modos, en caso de que se quiera interrumpir la ayuda, el conductor deberá girar el volante o detener el vehículo por completo. Asimismo, en el momento de abandonar el lugar y tomar otro destino, el Park Assist puede ocuparse también de los movimientos de salida. Tan efectivo es su accionar que también domina espacios de estacionamiento en paralelo muy estrechos, incluso con 25 centímetros de distancia delante y detrás. De esta manera, una de las maniobras más complejas para muchos, se convirtió en algo sencillo y fácil de realizar

 

By | 2017-07-19T20:17:35+00:00 diciembre 3rd, 2014|Categories: Uncategorized|0 Comments

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