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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

El poder de los ojos en la publicidad

/, Neuromarketing, publicidad/El poder de los ojos en la publicidad

El poder de los ojos en la publicidad

El poder de los ojos en la  publicidad, todo entra primeramente por los ojos, incluso cuando una persona con la cual estamos platicando no nos ve a los ojos nos enojamos, cuando menos esa conducta se puede observar en Latinoamérica. En el siguiente ejemplo podemos ver  a traves del mapa de calor el lugar donde la gente fija la atención determinando la efectividad del anuncio.

En el primer anuncio (arriba) podemos ver  como reacciona la gente ante el anuncio, fijando su atención en los ojos de bebe y de forma muy leve el inicio del texto.

conclusión la gente vio el anuncio y presto atención al bebe pero despues  perdio el interes y se fue.

En el  segundo anuncio (abajo)  donde se muestra al mismo bebe pero volteando al texto  se muestra como la dirección de  la mirada del bebe hace que la gente lea el titulo y el texto que lo acompaña hasta llegar a la marca. La efectividad  en el anuncio es mejor.

 

  • El poder de los ojos  insight

La nueva campaña de “Nescafe” es un excelente ejemplo para explicar el primer insight, como ya leíamos todo entra primeramente por los ojos, vemos a la chica que dirige su mirada hacia abajo donde se encuentra el vaso y la marca y el cierre solo refierza lo que ya tu cerebro supuso. La lectura del mensaje es genial.

 

foto

 

 

By | 2017-07-19T20:17:28+00:00 julio 8th, 2015|Categories: Insight, Neuromarketing, publicidad|0 Comments

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