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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Blend Marketing caso Axe

/, BigData/Blend Marketing caso Axe

Blend Marketing caso Axe

Nuevamente Axe nos brinda un excelente ejemplo del blend Marketing o marketing integral, fusionando los  medios tradicionales con los medios digitales y móviles. El anuncio que aparece en un medio tan tradicional como  la revista por si solo atrae la atencion del target en este caso a los caballeros, genera el interés necesario  y despierta  el deseo de descubrir  la imagen completa y provoca la acción de  manadar el mensaje y ver la imagen completa. Como vemos el modelo AIDA se cumple y surte efecto en los  usuarios.

La ejecución es tremendamente sencilla pero poderosamente creativa. Para lanzar el binomio de desodorantes Axe en Uruguay, (Day & Night), Lowe Ginkgo diseñó este anuncio incompleto que aparecía en una revista… una chica aparentemente desnuda, pero con recuadros blancos en sus zonas más íntimas.En el gráfico se añadía un texto con el siguiente mensaje: Para completar este anuncio, marca AXE al 2345 después de las 9 de la noche. La sugerencia del horario es importantísima pues con ella se apela al producto, al hacer que el usuario ejecute acciones de día y de noche.Cuando la acción se lleva a cabo en horario, se recibe un mensaje multimedia con el resto del anuncio, y entonces se puede admirar a la modelo.

El anuncio es un poco viejo  y es por eso que es a través de SMS, actualmente pudieron hacer uso de un código QR.

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By | 2017-07-19T20:17:35+00:00 diciembre 19th, 2014|Categories: Aplicaciones Moviles, BigData|0 Comments

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